Privacy Policy

1. What Information We Collect

Device Information
When you visit our site, we automatically collect details like your browser type, IP address, time zone, device cookies, and the pages or products you view. We use tools like cookies, log files, web beacons, and pixels to gather this data.

Order Information
When you make a purchase, we collect your name, billing and shipping address, email, phone number, and payment details.

Together, this data falls under our definition of “Personal Information.”

2. How We Use Your Information

We use the information you share with us in the following ways:

  • Fulfill Orders – Process payments, arrange shipping, and provide invoices or order confirmations.

  • Communicate – Send updates about your orders and respond when you reach out. 

  • Prevent Fraud – Use device data to screen for potential risks.

  • Improve Your Experience – Analyze how you interact with our site to optimize layout, features, and campaigns.

  • Send Personalized Ads – With your consent, provide tailored marketing based on your preferences.

3. Payment Security

All payment transactions are handled through secure, encrypted gateways. We do not store your full credit card data on our servers. Your information is protected under PCI-DSS standards.

4. Sharing Your Personal Information

We may share your data with trusted partners when needed to operate the store or comply with legal obligations:

  • Platform Partners – We use Shopify to power our store and Google Analytics to understand how customers use our site.

  • Legal Compliance – We may disclose information in response to legal requirements, such as subpoenas or court orders.

5. Behavioral Advertising

Yes, we use your information to deliver targeted advertising that aligns with your interests. If you'd like to opt out, you can do so via the following:

  • Facebook

  • Google

  • Bing

  • Digital Advertising Alliance opt-out tool

6. Do Not Track

Our site does not change behavior based on Do Not Track signals.

7. Your Rights (If You're in Europe)

If you're in the EEA, you have the following rights regarding your personal data:

  • Access, correct, or delete your personal data

  • Object to processing based on legitimate interest or consent

  • Your data may be transferred to places like Canada or the U.S.

8. Data Retention

We keep your Order Information on record until you ask us to delete it or it’s no longer needed for business or legal purposes.

9. Not for Minors

Our website is not intended for individuals under 18 years of age. 

10. SMS Marketing

If you opt in to SMS updates, you may receive messages about orders, promotions, or feedback requests. SMS messages may help you rescue abandoned carts too.

11. Policy Changes

We may update this policy to reflect changes in our practices or legal requirements. Any updates will be posted here. Continued use of the site means you accept the updated policy.

12. Contact Us

Got questions? Need help with your privacy rights? Reach out anytime:

  • Email: contact@hopefight.com

  • Locations:

    • Fulfillment Center: 11 South Blvd E, Macclenny, FL 32063, USA.

      Registered Office: 465b Green Lanes, London, England, N13 4BS.

      Design Studio: 176 Sky Central, Dinh Cong, Hanoi 100000, Vietnam.